ITANA Capability Map Walkthrough Part 4

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We created a Capability Map for ITANA during the ITANA Rebranding 2012 exercise.  This is the forth part of the walk-through of the Capability Map, covering the Community Facing Capabilities.   This portion of the Capability Map gave me some of my greatest insights into my leadership strategy for ITANA.  The next (and last) post will cover the lessons learned from capability mapping. Links to the previous parts are here: Part 1, Part 2, Part 3

Community Facing Capabilities

ITANA Community-Facing Capaiblities

The Community Facing Capabilities capture the channels that ITANA uses to connect with its members and to meet the outreach strategy.  These capabilities list the ways that information flows from ITANA out to the members and partners and the ways that the member can engage with ITANA.


The meetings capability is filled by both formal Face-to-Face meetings (we call them Face2Face), by webinars (Screen2Screen), by conference calls and by social networking meet-ups.  The variety of meeting types allows us to serve different group sizes and content types and  to support dynamic scheduling for work-groups and ad hoc discussions.

Collaboration Spaces

ITANA has a presence in a variety of collaboration tools and spaces.   The current spaces include this website/blog, the wiki, and the EDUCAUSE email list.  Other spaces are covered under the Social Networking Capability.  Since ITANA is a collaborative effort by design, collaboration spaces and this capability are critical to our success.  We must have a  great strategy for creating and managing these spaces and for connecting the members with the right resources.


Publication has been informal and ad hoc for ITANA in the past.  We have published wiki pages and blog posts and we created presentations.   With the growth in ITANA and the desire to broaden the outreach effort, more formal publications (white papers, captured presentations and articles) will be an important portion of our strategy going forward.  Publications will continue to include a wide variety of artifacts and types of publications.  Informal publications from working groups still play a critical role but formal publications will grow.

Social Networking

Social Networking is critical to our strategic capabilities.  It plays an important role in Outreach by pushing the messages and artifacts of ITANA out to a broad audience.  It is vital to internal Community Building by allowing members to form relationships and learn about each other’s interests and activities, and it is critical to knowledge transfer by providing a variety of communications channels for members to learn about resources and activities.  A more tightly knit Social Network strategy is needed as we move forward.


Courses are a new and important capability for ITANA.  They are crucial in Knowledge Transfer, Practice Development and Community Building.  Courses will need to cover a variety of topics and styles.  They should include everything from more formal short-courses possibly taught by experts from our Business Schools, to short on-line tutorials created by the members.  This is an interesting area for ITANA to focus on over the next year.

Check back tomorrow for the final part.   Links to the previous parts are here: Part 1Part 2Part 3

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