ITANA Capability Map Walkthrough Part 1

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We created a Capability Map for ITANA during the ITANA Rebranding 2012 exercise. The capability map gave us insight into three areas where we should focus our efforts in the future. ITANA should look to produce more formal publications including articles, videos and session captures to better meet the Publication channel. We should also create a series of courses, leveraging our business schools where possible, to meet the Courses channel. Finally, we should leverage the social media channels that we have to better serve outreach and community building. The following is a more detailed walk-through the capability map explaining each capability and what it means to ITANA’s activities and plans for the future.

Strategic Capabilities

The strategic capabilities describe the goals of ITANA. These are the outcomes that we want ITANA to deliver.

Practice Development Capability.

This capability drives the improvement and/or formalization of the practice of architecture as it relates to higher education. The outcomes for this capability include: ITANA would be seen as a driver and catalyst for the practice of architecture across higher education, institutions are following the best practices as defined by ITANA and there is a suite of tools and training materials available to members and institutions.

Knowledge Transfer Capability.

This capability drives the sharing of lessons-learned and best-practices between experts and the members and between the members themselves. The outcomes for this capability include: a repository of knowledge that the members draw upon to better their own practice, a suite of educational and informational opportunities for the members and a variety of opportunities and channels for members to share their knowledge with each other.

Community Building

The Community Building capability is what builds links between members of ITANA, forms peer-groups and mentoring relationships and builds the overall membership of ITANA. The outcomes for Community Building are: a growing list of active participants, both individual and institutional, in ITANA; members building an active network with each other and finding peers and mentors for their own growth and ITANA building a rich set of members who come together to form various working groups.


Outreach is the final capability. Outreach includes communication plans that push value of architecture out to leadership and campus peers. Outreach also handles ITANA relationship with other groups such as EDUCAUSE, Internet2, The Open Group and vendors. The outcomes from a good outreach capability are: a broad understanding of ITANA’s role in higher education, leadership that understands the value of architecture and good relationships with vendors and other organizations.

Check back tomorrow for Part 2.

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